Marketingworks

Location-based social network Foursquare has exceeded 40 million checkins, according to this article below.  It appears check-ins doubled in a month.  Facebook is launching location features as well, read about it here on Mashable:

http://mashable.com/2010/05/10/foursquare-40-million/
MWKS is helping clients find ways to take advantage of the tremendous opportunity presented by location-based social networks.  Being among the first in your industry to utilize these networks for promotions will prove to be highly advantageous.  

For more information on how MWKS can help you with social media outreach, including using location-based networks, web monitoring and other services, please contact us at 323-436-2000.  

Tim Carr, Senior Director of Digital Strategy  at MWKS, wrote an article on how web monitoring can prove very useful for DRTV marketers, providing invaluable customer insights and data. 

To read the full article in Electronic Retailer Magazine, visit this link:  Electronic Retailer Magazine:  ”Leverage Web Chatter To Find New Customers”  - By Tim Carr 

This article was also featured in the WOMMA Word this week, check it out here: Word of Mouth Marketing Association Word.

For information on how MWKS can provide web monitoring services for your company or campaign, please contact the MarketingWorks team at 323-436-2000.

The New Generation of Social Media Marketing
By Chas Salmore

By the time you read this article, every statistic cited below will already be obsolete. That’s how fast the evolving world of social media and online communities is changing. For example, Facebook, the free-access social networking website, now tops 225 million users and is growing at the rate of approximately 1 million new users per day. Statistics just released by comScore Media Metrix on Twitter traffic reveals visitor growth through this micro-blog has doubled in less than one year. Surprisingly, 45-to-54-year-olds are the top “Tweet” demographic and 25-to-34-year-olds follow closely behind in second.

So what is ahead? Over the past year, there has been a rapid shift in social distribution online. According to Michael Arrington, founder and co-editor of Techcrunch, a leading weblog dedicated to profiling and examining the commercial and/or cultural impact on new media, “There appears to be a new distribution model which is emerging, one which is based on people’s ability to publicly syndicate and distribute messages — aka “content” — in a transparent and open manner.”

Essentially, this has been a part of the Internet since day one, yet now it’s emerging in a different form. It’s not pages that are important. Instead, it is streams that drive user participation. The growth of new (and still to be discovered) platforms will open up vast, new and exciting applications and engagement channels in the months and years ahead.

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This article originally appeared in the August, 2009 issue of electronicRetailer magazine and was written by Editor-in-chief Vitisia Paynich. It is reprinted here with permission. A PDF version of this article is also available.

In its July 25 edition, Newsweek made a bold statement by actually proclaiming on its cover: “The Recession is Over!” Call me a skeptic but when the national unemployment rate is closing in on 10 percent, that kind of statement offers cold comfort—especially to marketers who participated in a recent Forrester study.

According to the research firm, 60 percent of marketers say they will decrease their traditional media budgets and allocate that revenue toward interactive marketing. Among the marketing channel casualties are direct mail, which 40 percent of marketers say they will cut from their budgets—followed by newspapers at 35 percent and magazines at 28 percent. Today, marketers are shifting their direct-mail dollars to a paperless method: e-mail marketing. In fact, e-mail marketing accounts for $1.25 billion in spending and it’s
predicted to rise by 11 percent.

Forrester Research finds that marketers plan to step up their spending with such interactive marketing channels as social media and mobile marketing over the next five years. Looking at the numbers this year, social media marketing expenditures have already reached the $716 million mark in 2009 and are expect-
ed to hit $3.11 billion by 2014.

For those of you who still think mobile is in its infancy stage, marketing expenditures began the year at $319 million and are forecast to increase to $1.27 billion over the next five years. Those numbers are quite sobering…don’t you think?

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Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.

“The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly any marketing tactic,” according to Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Marketing on Social Networks: Branding, Buying and Beyond.”

In a MarketingSherpa survey, 92% of social media marketing respondents said social media marketing was effective at influencing brand reputation and 91% said it worked for increasing brand awareness. These executives found it far less effective for generating sales leads or increasing online sales.

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We have just launched, but take a peek around and enjoy what we have to offer.