Our Capabilities
MWKS is among the best-in-class social media marketing experts. MWKS success is based on activating advanced web-monitoring tools which crawl and identify leading blogs, message boards, social networks, posts, forums, micro-blogs, video-sharing sites and numerous online communities where targeted conversations are already taking place. Once these connections are identified, MWKS deploys teams of highly-skilled Brand Ambassadors to engage top-bloggers, key influencers and brand evangelists – sparking a passion and reaching precise online populations sometimes numbering in the millions.
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What is social media and digital word of mouth marketing?
The number one reason people buy something or try something is because someone they trust told them to. That's word of mouth. The goal of a brand is to create a product that is so well received by its customer that they tell someone else about it, leading to increased sales. Meanwhile, the internet has evolved into a social environment where people share their thoughts openly with others who are eager to listen. Word-of-mouth companies help brands by facilitating digital conversations about their products through social networks, blogs, and online communities.
While the edict to “listen”, “respond”, “empower” and “reward” remains consistent, each individual campaign is different. Each project is tailored to the individual client and based on achieving the specific client's goals. Some last for a few weeks, and others are still going strong after years. Social media is a customer-centric component of a business and ideally should be thought of as a long-term strategy that warrants the same attention given to marketing, PR, customer service, and research.
But before starting any campaign, it is imperative to step back and ask this one simple question: "If I were the customer, why would I care?" As marketers we're ultimately going to interrupt the customer, so if we do, we better be able to answer that question.
The takeaway is this: if you have a product with a passionate “emotional currency” for consumers, odds are excellent that someone already loves that product and is talking about it. Listen to them. Understand what they are saying. Respond to them. Invite them to participate in what you are doing. Empower them. Give them the tools to talk about you and your product even more. Reward them. Give them something that answers the question, "Why would I care?"