Web Monitoring

Listening and Learning Solutions

Clients engage MWKS “Listening & Learning” technology to help them:
  • Get acquainted with their online consumers
  • Track their purchase behavior and online community involvement
  • Identify new targets & prospects
  • Harvest insights on what is being said, across the entire span of the web
  • Spot potential issues and identify authentic brand influencers and advocates
Monitoring mainstream and consumer-generated media, MWKS provides state-of-the-art advanced technology and analytics infrastructure that mines a wide variety of traditional, online and social sources to extract and deliver insights that shape a firm’s marketing strategy. This includes:
  • Breadth, geography and multilingual coverage of data sources.
  • Natural Language Processing (including ‘net lingo’
  • Extract concepts, identify sentiment, segmentation, market research, new product development, competitive brand evaluations, trend-spotting, keyword analysis, influencer identification.
MWKS Monitoring chart

Data Collection

Using our advanced monitoring/crawling tools, MWKS harvests this data to pinpoint leading bloggers, opinion-markers and key-influencers already talking about your brand, competitive forces, etc. This generates a clear ROADMAP for our Brand Ambassador outreach and engagement strategies. Data collection

Tag Clouds

MWKS recommends tracking /tagging numerous themes/keywords for our “Tag Cloud” in preliminary monitoring/research across the span of the web. With distinct geo-targeted harvesting (surrounding Client/Agency goals) this will be our focus at inception of this campaign. We encourage additional suggestions from agency and client in this crawl. Tag Clouds

Examples of Recent Web-Monitoring Results

Recent Web Monitoring Results

Copyright © 2010. Marketing Works, Inc. All Rights Reserved.