Marketingworks

Location-based social network Foursquare has exceeded 40 million checkins, according to this article below.  It appears check-ins doubled in a month.  Facebook is launching location features as well, read about it here on Mashable:
http://mashable.com/2010/05/10/foursquare-40-million/
MWKS is helping clients find ways to take advantage of the tremendous opportunity presented by location-based social networks.  Being among the first [...]

Tim Carr, Senior Director of Digital Strategy  at MWKS, wrote an article on how web monitoring can prove very useful for DRTV marketers, providing invaluable customer insights and data. 
To read the full article in Electronic Retailer Magazine, visit this link:  Electronic Retailer Magazine:  ”Leverage Web Chatter To Find New Customers”  - By Tim Carr 
This article [...]

The New Generation of Social Media Marketing
By Chas Salmore
By the time you read this article, every statistic cited below will already be obsolete. That’s how fast the evolving world of social media and online communities is changing. For example, Facebook, the free-access social networking website, now tops 225 million users and is growing [...]

This article originally appeared in the August, 2009 issue of electronicRetailer magazine and was written by Editor-in-chief Vitisia Paynich. It is reprinted here with permission. A PDF version of this article is also available.
In its July 25 edition, Newsweek made a bold statement by actually proclaiming on its cover: “The Recession is Over!” [...]

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.
“The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly any marketing tactic,” according to [...]

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