Marketingworks

The New Generation of Social Media Marketing
By Chas Salmore
By the time you read this article, every statistic cited below will already be obsolete. That’s how fast the evolving world of social media and online communities is changing. For example, Facebook, the free-access social networking website, now tops 225 million users and is growing [...]

This article originally appeared in the August, 2009 issue of electronicRetailer magazine and was written by Editor-in-chief Vitisia Paynich. It is reprinted here with permission. A PDF version of this article is also available.
In its July 25 edition, Newsweek made a bold statement by actually proclaiming on its cover: “The Recession is Over!” [...]

Is social media a fad? Or is it the biggest shift since the Industrial Revolution?

ADOTAS — Though its use in advertising is still evolving, evidence is emerging that social networks can be used for branding, improving customer loyalty, lead generation, direct marketing and e-commerce.
“The beauty of social networks is that they are a place where nearly any marketing goal can be achieved, with nearly any marketing tactic,” according to [...]

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